"Inspired by mid century font houses and wood block printing, our Building Blocks capsule fuses design and cycling culture with strong references to frame geometry and tire treads."
The Building Block Series was one half of the spring softgoods release at Chris King. I concepted, designed, and oversaw production of the four piece collection. I was also given the opportunity to design a paint scheme that was applied to a complementary bicycle frame.
Art direction by me, photography by Jake Szymanski